EHF’s vertical live shows from Budapest a big hit

Handball fans have been hungry for more than just the four matches during the EHF FINAL4. Many of them tuned in to the live shows, where hosts Anja Althaus, Víctor Tomás, Martin Vilstrup, and Bengt Kunkel guided them through everything that was happening on and off the court in the MVM Dome from Friday through Sunday.

In total, more than four hours were streamed, full of pre- and post-match analysis, behind-the-scenes footage, and live reactions from players, while the media calls on Friday were also covered.

On Instagram, more than 80,000 accounts have been reached by the shows, with a peak viewership of 1,750, and more than 3,000 comments were generated.

On YouTube, the shows got 65,000 views, with an accumulated viewing time of more than 650 hours and almost 180,000 impressions.

It was the first time EHF used such vertical production for its live shows, which have brought a whole new perspective on the marquee event of the European women’s club season and provided the many fans following the EHF FINAL4 from home with a unique experience.

Comeback in Cologne

The shows will now make a return in Cologne at the TruckScout EHF FINAL4 2024.

On Friday, the weekly podcast “The Spin” will be live at the media call. Guests' insights and conversations with the players from the final teams will be live on YouTube.

On Saturday, starting at 14:00 CEST, we bring the action right from the courtside to Instagram and YouTube, reporting live from the LANXESS arena.

Fans and followers have never been closer to the action, as our social media team will capture players' instant reactions after each match.

Viewers can interact with the hosts and players by asking questions or participating in quizzes to win jerseys, balls and more.

The stream will be live on Instagram and YouTube , starting at 14:00 CEST and it will also be available five minutes after the end of each match.

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